June 22, 2012

Amazon.everything: 76 New Domains and 1 Ambitious Bidder

If Amazon.com gets its way — and that’s still a big “if” — it will soon control 76 new domain extensions on the Internet. Most observers had expected the company to apply for .amazon and .kindle, but it seems that was just for starters: Amazon’s ambitions also include a host of generic terms, including the likes of .free, .like, .game, and .shop.

Amazon is looking to nab a slew of compelling names, and if things unfold the way Amazon hopes, the outcome of this power play could reshape the world of Internet commerce — at least as it relates to the behemoth that is Amazon.

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