February 9, 2012

Bridgestone Develops Color Printing Technology for Tires

Bridgestone Corp. announced it has developed a revolutionary new printing technology for tires that is different from any tire printing or coloring process on the market today.

Bridgestone’s advanced tire printing technology consists of the layer to protect from discoloration as the base, inks newly developed for this technology, and the layer to protect from external damages on the surface. Through this new technology, Bridgestone can realize the more creative showcase of tires while also considering environmental concerns such as fuel efficiency, without any additional weight to the tire.

Read more here.