July 15, 2013

CONDE NAST LAUNCHES VANITY FAIR VIDEO CHANNEL

Conde Nast Entertainment began its video series in March with channels from GQ, Glamour, and eventually Vogue and Wired. Most recently, the company rolled out a channel for Vanity Fair. Unlike previous channels which focus on service and product angles, Vanity Fair programming will focus more on pop culture and entertainment for which the magazine is known.

“Our goal is to bring Vanity Fair to life in a new medium,” editor in chief Graydon Carter said in a statement.

The channel is kicking off with just four series to satiate consumer and advertisers growing taste for online video content. However, it will be interesting to see whether or not Conde Nast will be able to offset the high production costs of their programs with high enough viewership and ad sales.

Vanity Fair’s videos can be found on both their website and on the corresponding YouTube channel.

Read full article here.

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