January 26, 2012

Critics See ‘Disaster’ In Expansion Of Domain Names

Vast new tracts of the Internet are up for sale as of Thursday. The Internet Corporation for Assigned Names and Numbers, known as ICANN, is forging ahead with plans to sell new domain categories despite some vocal opposition from regulators and advertisers.

Forget .com or .org — for a registration fee of $185,000, applicants can register a new suffix like .music, or perhaps a brand like .NPR. If you think of the Internet as virtual land, new continents are now on the block.

Currently, there are 22 generic domains like .net or .gov. Under the new program, as many as 1,000 new ones could come to market every year. Applicants must qualify and pass ICANN’s various criminal and other background checks.

To read more, go here.