August 20, 2012

More Fashion For Fall


It looks like September is set to be a record-breaking month for a whole slew of fashion titles. Following Hearst’s news that Elle and Marie Claire are publishing their largest-ever issues (the former for Hearst, the latter for the magazine itself), Vogue, InStyle and People StyleWatch are on track to set their own records with impressive ad gains.

The official report from Vogue publisher Susan Plagemann has the Condé Nast flagship trouncing its competition with its largest September issue to date. With a whopping 658 ad pages, the magazine is up 14 percent year-over-year, making this the third year in a row that the title saw double-digit gains in September. Vogue isn’t releasing the total number of pages in its September issue just yet, but on Friday, it will launch a game on its Facebook page where readers can guess how big the magazine will be.

According to Plagemann, Vogue saw increases in every one of its core ad categories and added close to 150 pages of new business. In the months ahead, Plagemann expects to see further gains thanks to upcoming advertiser programs. “We’re not looking at this as a single moment—given all the investment and activity from September on, it’s really about celebrating and making September the beginning of a crescendo into our next 120 years,” she said.

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