January 26, 2012

Research Shows Americans Still Prefer Print and Paper Communications, but Misconceptions about Environmental Sustainability Remain

If you prefer to read from paper instead of an electronic screen, you’re not alone.  According to  a recent survey commissioned by Two Sides, the fast-growing non-profit organization created to promote the responsible production, use and sustainability of print and paper, 70 percent of Americans, including 69 percent of 18- to 24-year-olds, say they prefer to read print and paper communications than reading off a screen.

Most of those surveyed also believe that paper records are more sustainable than electronic record storage (68 percent) and that paper is more pleasant to handle and touch than other media (67 percent).  But survey results also show that many Americans still have misconceptions about the environmental impacts of print and paper.

Read more here!