May 14, 2012


This is a slightly updated version of the article that appeared in the June issue of PDN with the title “Film Frenzy.”

When Eastman Kodak Company announced the discontinuation of its line of professional color reversal films on March 1 it was the latest disappointment in a months-long string of miserable news from the company. The slow march toward Kodak’s Chapter 11 bankruptcy filing in the beginning of 2012 was preceded by weeks of gloomy rumors and news stories about shares of the company’s common stock dropping below $1.

After Kodak’s bankruptcy announcement, photographers who over the past several years had seen film and paper stocks discontinued, labs shuttered, and analogue photography equipment and resources dwindle could be forgiven for believing that the drawn-out “death of film” was finally reaching its conclusion, and that the discontinuation of Kodak’s slide film was the beginning of the long-rumored end.

The reality, however, is that the film business remains profitable for Kodak and other film manufacturers, and film is showing glimmers of a resurgence among professional photographers and analogue enthusiasts.

To read more, click here.