June 22, 2012

Toshiba Cancels National No-Print Day

According to a special announcement sent out by Michael Makin, president and CEO of Printing Industries of America, “Toshiba has agreed to abort its National No Print Day!” Makin shared details of of his correspondence with Toshiba in the following letter to association members:

June 20, 2012

Dear Member:

I am pleased to report that as a result of protests by Printing Industries of America, its members, and the industry as a whole, Toshiba has agreed to abort its National No Print Day!

Last evening I had a lengthy conversation with Bill Melo, Toshiba USA’s senior vice president of marketing, services and solutions regarding its ill-conceived initiative.

Mr. Melo was quite “concerned” with how the campaign had been received by the commercial printing industry and stressed it was never the intent of his company to disenfranchise or insult our industry. He explained that the campaign was always directed at the office marketplace where he opined there was needless waste.

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