Number of Mailed Pieces:    How many potential clients will you be sending your portfolio or promotional card to?
Cost of Printing: $ Total cost of printing.
Postage Per Piece: $ dollars Postage Price per item (in dollars).
Response Rate (Expected):    % In your opinion, what percentage will generate emails, phone calls, or any other sort of response?
Conversion Rate (Expected):    % What percentage of your responders are likely to become clients, in your estimation?
Average Profit Per Sale: $ What will your revenue be for an average assignment?
Example: $1500 day rate X 2 days = $3000
POTENTIAL RESULTS
Mailing Cost: $130
Total Cost of Promotion: $380
Expected Number Of Prospects: 25
Expected Number Of Assignments: 12.5
Total Expected Revenue: $18750
Return on Investment: 4934%